- Corporate presentations
- Design in means of transport
- Design applied to spaces
- Brand manual
Why is brand identity important?
Just as in regular communication, when brands communicate and try to position themselves they can try to carry a message but the perception of it by the public can be something totally different to the message first thought of. Here is where it is important to have a brand identity that is not confused brand image, that is how the brand is perceived by the market.
On a branding level, brand identity is what the brand says of itself – the product or the services it offers, the quality of their service and their differential in comparison to other brands.
Our process of Brand Identity Construction
The creation of a Brand’s Identity is developed hand in hand with the client and it is important that the result we generate together is strong, consistent and integral.
First, we analyze the market and the position of the client in it.
Then we define the specific goal of the business, since the brand identity should be direct help for this to be achieved.
And finally we determine the personality of the brand and what it wishes to communicate.
At the end, constructing the identity of a brand is a multidisciplinary effort, that can have a different duration depending on the client’s disposition and the time given for execution.
Why should we do all this process?
The brand identity is the most valuable property that a company has. From here are born: advertising campaigns, the manifesto guides the brand towards its objectives and the essence that brings the clients and keeps them loyal to the brand.