Ponteenalgo.com its a virtual platform that connects panamanians that want to donate their time and their talent as volunteers with more than 158 social organizations.
There was a need for more people to know and use the platform for it to have more traffic and that we could obtain more volunteers for the ONGs and position the tool as a volunteer center.
A concept was developed: Donate your talent. We wanted to sensibilize the Panamanian community for them to do an invaluable donation with what they do best. For it, we looked for real volunteers, we made a photoshoot session recreating their abilities together with their protagonists.
Creativity and campaign design.
Adaptation of arts to different media.
Volunteer: Alfredo Hidrovo, percussionist and organizer of Luna full of drums, who offers his musical talent to the elderly of the Luz y Vida Association, among other organizations.
Protagonist: Mr. Marquitos.
Volunteer: Ana Larisa Cabrera, volunteer of Doctor Yaso, who donates her artistic talent for the well-being of hospitalized children and adolescents.
Protagonist: Roberto Muñoz, who today overcame the battle against cancer.
Volunteer: Choreographer Meli Moreno offers classes to various organizations that benefit children and adolescents with disabilities.
Protagonist: Karla Barria.