- Annual reports
For this process we have in consideration:
¿Who is the publication directed to?
Depending on the client’s target market, you can include an specific niche among the market or try to reach the entire segment of the market. The important part is that the content is aligned with the market it is directed to.
¿Why is a publication and its content created?
Either to help the positioning of a brand, the diffusion of important información or to reinforce the relationship with consumers or clients, the objective is going to be the main guide for the creation of content and its publication. Furthermore, it will help us define the medium in which it is published, the quantity of copies and the periods of publication.
¿How can content be different from another in the same segment?
In this part we take the differential of the client or the brand and we turn it into the main tool to generate content or to give live to a publication. Even though there exist thousands of publications about a same topic, our challenge is to make one that projects the image and personality of the client of the company.
In order to generate effective editorial content that covers the client’s objective we check:
- Medios de Publicación
- Content Categories
- Key Words to Hightlight
- If it’s digital: Links and Call to Action.