HERMÈS: The deep blue sea.
Hermès Paris establishes a worldwide theme every year. On 2016 the theme was Nature at Full Gallop. All the countries have to interpret the theme on their own way, giving it their own style and creativity. Everything is unique and created specifically for the brand.
Panama is located between two oceans, Pacific and Atlantic. In this window display we wanted to reflect the oceans, their inmensity, their misteries, their beauty and all the diversity of live it keeps. From the tiny species up to animals as big as the hunchback whale, a whale that through its migration passes by the isthmus of Panama.
We wanted to integrate the Hermès product with marine animals, going from fish bans to the blue whale, octopuses and anemones, in a maginacal a surreal world, highlighting the 2016 Summer Collection.
We played with different tones of blue and different perspectives to project the tones and deepness of the sea.
Creativity and Digital Design.
Production and Execution of the Window display.